Overview

Real Estate Photography is one of the photo genres that has been around for a long time and is over saturated with over processed HDR (High Dynamic Range) exposures that Real Estate Agents take with their fancy SLR cameras that they invested in to potentially save money on hiring a true photographic professional. As the photographic world changes with new and less expensive equipment, the barrier of entry to create high quality images is shrinking. This allows students and amateurs the ability to gain experience and acquire the tools to create professional work. 

With that said, there are many that are picking up the most expensive equipment they can buy, expecting they can take the same quality photos of photographers that have extensive knowledge and experience with camera lighting and processing. As with many other things in life, it doesn’t quite work that way. Learning, testing, and understanding the photographic techniques and principals are important to creating high quality work. There are no shortcuts in life and when attempted, it clearly shows in the work.

Project

Real Estate Photography Test

Client

Aperture Life Photography

What We Did

Interior Photos for Lion Homes in Rancho Mission Viejo

To create images that set you apart

From the competition you must

Understand the techniques applied

And create art that really shines.

My journey into the niche to set myself apart from the run-n-gun, ultra wide angle, HDR, giveaway artists by creating images that are natural looking without the over processed look. My approach to Real Estate Photography is a combination of natural ambient light and indirect global bounced flash – blended and masked together for a finished product.  The workflow starts with a few clean ambient frames that are exposed for the brightest thing in the room that I want to retain detail (often lights or windows), then bracket frames for proper exposure for the ceiling and floors. Once that begins, I examine the frame and begin lighting objects using umbrellas or soft global bounce flash off ceilings or walls to accent the furniture and features of the room. The light comes out as very soft and non-directional light, but provides a sense of realism that the average viewer can enjoy. Each exposure can take anywhere from 4-10 exposures depending on the number of individual elements in the room that need attention.